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by Yunxiaocuo • 942 Posts | 9420 Points
Fick kids join a small study sponsored "Book Tour" the first leg of the "Shanghai Film Art Studio mingling Tour" will begin. At the sa ti asics gel lyte 3 australia , both with the World Kombo a treasure signs Cardin oes to market. With the 2010 Shanghai World Expo oes specify the licensed manufturer and licensed retailers as, go-karts are authorized R & D, production with the Expo logo and the image of children's oes Treasure products, design and realization of Cardin Treasure Expo image of the perfect bination. We are pleasantly surprised to find that cross-marketing trend has spread to the entire children's oes industry. More and more children's oes business, not simply to satisfy the Award at the base, celebrity endorsents, sports events and other marketing grafting prtices, introduce new marketing initiatives, many of whom are excellent cross-marketing cases, it is interesting. However, the "cross-marketing" model could go further to Jinjiang oes brand? Aording to their positioning needs, Jinjiang oes how ould grasp the mon brand and links to a number of ftors had no ties to the integration, extension, to hieve maximum cross-border joint ventures in the market and profit maximization, the problem is still worthy of further exploration and think! Phenonon: Quanzhou children's oes to open the Mood "cross-marketing". Cross-border cooperation (Engli na crossover) in recent years bee a concern for hot marketing term, which ans the brand in o different areas of mutual cooperation, the original irrelevant or even contradictory elents are blended to hieve the objective of win-win. In recent years nike air max red womens , cross-border munity has been extrely popular concept in marketing: Beer and clothing, real estate and luxury goods, cola and music ... ... these seemingly irrelevant to the product through cross-marketing to hieve a win-win, to hieve a winning bination brand synergy. The classic cross-marketing can be described as "the mouse to marry the cat," and only engravings. The Fick uping "oe fairy" is Fick cross-cultural and creative products and marketing attempt. Recently, Fick kids with little study of Chinese initial public literature work agreent, the o sides will jointly create a "fairy tale oes customized services." It is the first ti in children's products industry to run "fairy oes customized marketing" system. The Fick joint children's literature in China is the largest public website? Small study, the organization of a national child fairy tale picture book collecting contest, and will explore a number from a good fairy tale elents. The o sides bined to borrow a small study of fairy tales pictures and other original elents of the developnt and integration of children nowadays are most concerned about cultural and creative elents, from a small study designed to Fick manuscript and provided oe fairy orders Fick production pany, the o parties jointly to help Pu fairy oes sold on the market. At the sa ti, Cardin license with Treasure Expo also playing "cross-concept" effective cheap. Both from a production line Cardin out of the treasure with the world Kombo signs Cardin oes, walked into the Shanghai World Expo nurous franchise stores, as foreign tourists eager to buy the Expo rchandise. Earlier this year, Cardin formally signed on as 2010 Shanghai World Expo oes specify the licensed manufturer and licensed retailers. As a licensed manufturer Expo, go-karts are authorized R & D, production with the Expo logo and the image of children's oes Treasure series nike air max all white womens , go-karts for many years to hieve innovative design industry and Treasure Expo the perfect bination of the image. Aording to Children's Products Co., Ltd. Chairman Huang Bingnan Cardin said Cardin licensed retailer is about to start recruitnt tivities, preliminary plans to the National Cardin sales outlets in the selection of the 100 stores, through the upgrading of the establint of exclusive elf props, "Cardin made" Expo licensed products in the channel children's oes, when all are using the Expo licensed products and specialty pkaging, and products Expo licensed products posted special anti-counterfeit labels. Rendation: ould follow the superposition. Originated in the field of cross-border faion trend, this has landed in a different faion territory flowering. In the sporting goods industry, from the lk of classic cases of cross-border marketing: Puma (Puma) and the German luxury apparel brand Jil Sander cooperation, Dongfeng Citroen C2 with the famous Italian faion brand Kappa co-operation movent, Pa g hand Nissan Del Qingyan Mountain Tourist Office of Hui and morative postcards, etc. to promote true. In contrast, children's products industry, the implication of a large number of cultural and creative, such as innocence, nature, environntal protection nike air max white australia , etc., is more suitable for grafting applications in order to hieve effective munication. "Brand itself is a carrier of culture." Fick Sporting Goods Co., Ltd. General Manager Chin-Cheng Chen explained that the small study is a nonprofit children's reading site, from the "childhood reading, harvest dream" that the viewpoint, and Fick years brand operating concept "self-confidence growing concern about the health of children, round color childhood dream" match. China Advertising Association Academic Committee Zhang Fasong that Fick and small study is consistent with the brand concept, both through the developnt of fairy oes deep customization system is close to the body similar to a small study and Fick's "Elegant", "Dream" bine elents such as the passage of ti, to hieve the o brands associated or so when the o brands in a specific equate. In other words, the cross-border marketing of the implentation process, arising from the small study, the role of associate Fick. "Truth is almost the sa nature, Kading La on the lovely sea treasure to join in to create a dynamic atmosphere with a sea treasure is passed into the 2010 Shanghai World Expo oes specify the licensed manufturer and licensed retailers, the E
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