Fri Oct 28, 2016 12:00 am
• 148 Posts | 1485 Points
Such a generous operation, it is life home floor Qingli from product competition to the cultural competition of the transition force. Living home floor planning responsible person said that the floor products in a high degree of homogeneity of the market context, living home floor through a series of cultural activities to create a personalized brand image, and thus help consumers make distinction between different brands and choices . Wang Jie, Meng Tingwei, Jiang Yuheng concert as the protagonist million people, because they happen to be able to represent the integration of classic and fashion, from the Baroque to CASA, not only interpretation of life classic home, the same interpretation of fashion. Through their wonderful performances, so that more consumers know life, home life, and consumers have more psychological resonance. We have been trying to find products that can reach the minds of consumers. Life home company CEO Liu Shuo really told reporters that we are not simply like the form of these products, but also like these products represent the spirit of respect for nature and freedom.
We now have to do is to use more cultural means, so that the energy released products. Analysis of the brand experts pointed out that life home spending huge sums of money to host such a concert, the purpose is clear, is to start with, laying its color flooring market segments in the leader and originator status, to avoid the original home & middot ; Baroque antique floor is a large area imitation of the outcome. Flooring enterprises to build out not only a brand, but also a culture. Culture to the brand to go more long-term mainstream values ??embodied in this moment is closely linked to the pulse of modern times and cultural dance, which is the symbol of social harmony, is the pursuit of high quality of life. Brand culture can also be a brand spirit, this spirit and culture is like a beacon, guiding the direction of enterprises, inspire countless people to make unremitting efforts to cast.