The Nike contract speaks to both Beckham’s performance
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Thu May 25, 2017 11:53 pm
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It was reported yesterday by various sources that Nike reached an agreement to retain the services (and use of name and likeness) of Odell Beckham Jr. as a brand ambassador for the next five years. nike free australia This is a huge deal for Nike as they retain one of their most notable brand ambassadors. It has been reported that Adidas was in hot pursuit of Beckham in hopes of luring him away, but Nike maintained a right of first refusal and chose to exercise that right and ultimately match the offer that Adidas put in front of Beckham. While terms were not disclosed, the deal is rumored to be in the neighborhood of $25 million over five years—an annual average value of $5 million. This may be the richest NFL shoe deal ever.
nike free australia sale Beckham deserves some credit for his Nike pay raise. Sure. After all, he finished the 2016-17 NFL season ranked in the top five of most major statistical categories for wide receivers, including receptions, yards, yards/game and touchdowns. But, he doesn’t deserve all the credit—some of that goes to you. If you or anyone you know follows Odell Beckham Jr. on Twitter, Instagram or Facebook, send him a request for payment. (I’m kidding, of course.) Brands look to partner with influencers. They would rather have a celebrity or in industry terms an 'influencer' than just a good singer or in this case a good football player. That is why you deserve some credit for Beckham's payday.
nike free australia online The Nike contract speaks to both Beckham’s performance and popularity. He is one of the best receivers in football, amassing a staggering 288 catches, 4,122 yards and 35 touchdowns in his first three years in the league. In today’s social media world of followers equals dollars, and the Baton Rouge, La. native, who played high school football in New Orleans and then attended college at LSU, has a massive presence. Beckham has a combined 12 million followers on Twitter, Facebook and Instagram. The 24-year-old wide receiver has reportedly signed the richest shoe deal ever for a football player, re-upping with Nike for purported five-years at $5 million per year.
Ultimately, nike free australia cheap Nike was able to meet Adidas’ best offer by virtue of a clause in Beckham’s first endorsement deal that offered the shoe giant the right of first refusal. Essentially Adidas put $25 million on the table and Nike matched it. But the source who spoke with Yahoo Sports said he believed Nike did have a limit in mind. Nike wouldn’t have matched it,” the source said. “I know that sounds like a lot, but Adidas is paying James Harden $200 million. $50 million over five years for arguably the NFL’s most marketable player isn’t unthinkable. … For different reasons, kids love [Beckham]. The catch, the hair, the way he conducts himself.